Participatory approach the way to go for farmers

Kenny Ewan Correspondent
A stranger enters the room, from another world, and tells a long-time team to do things differently.

The chances of a great outcome, based on human psychology, are not great.

Most of us are used to the way we do things, and only sometimes dying for a chance to change. We also prefer to hear insights about change from those we trust to understand our own challenges, which is something we don’t expect of outsiders.

If that same stranger then arrives with an external, one-size-fits-all “solution” that doesn’t reflect our values, norms and local constraints, the chances of any business transformation are slim indeed.

Full Article: The Zimbabwe Herald

Michaela Piecheva