Impact investing plants seeds of growth for small-scale farmers
The need to sustain the global food system is attracting investment in innovation
When he first pitched his idea to investors for bringing crowdsourced agricultural information to farmers, Kenny Ewan found it hard to drum up enthusiasm. “I got a lot of worried looks,” says the social entrepreneur. Since then Wefarm— aimed at small-scale farmers, initially in Africa via a text messaging service — has raised several rounds of seed funding. The latest, announced in March, secured $5m, led by Silicon Valley’s True Ventures.
Full Article: Financial Times