UK tech venture drives peer-to-peer revolution in Africa and Peru
We're working with people who have previously never been asked for their opinion,” says Kenny Ewan, CEO of Wefarm. “We are asking them to share their experience with others and that is a very powerful thing.”
The 'people' in question are small farmers working in the developing world. Like farmers everywhere they face problems and develop their own solutions. Typically they will share those solutions with their peers.
Full article: Forbes.